CORE FUNCTION:
- Responsible in developing advertising concepts.
- Words. Slogans. Audio Scripts. Video Descriptions.
- Deliver the words and verbal content that accompanies the visual elements.
- Work in close partnership with art directors and have lots of inputs to the visual elements.
- They work as the Creative Team.

JOB REQUIREMENTS:
- Discuss with the Marketing the core message and target audience
- Brainstorming visual and copy ideas with other staff of the creative team
- Overseeing the production phase, casting talents and models to appear on TVC
- Writing and presenting few options to Marketing Team
- Modify copy until Marketing is satisfied.
- Presenting initial ideas to the Chief Creative Officer for approval

QUALIFICATION:
Must have a degree in Advertising.
At least 3 to 5 years of experience in the field of design or advertising.
Portfolio of copy writing work is important.

SKILL SET:
- Highly creative and imaginative
- Good written and interpersonal skills
- Work well in a team
- Be able to Work under Pressure
- Have an eye for detail
- Have interest in popular culture, new advertising trends and techniques.
- Excellent Communication Skills
- Familiarity with creative processes and techniques including Digital Media
- Strategic Thinking Skill